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by Gurgler
1404 days ago
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There is a similar organization in the USA: Consumer Reports. It used to be a magazine, now I believe it's just a website. Entirely funded by subscription - and not advertisement or other sponsorship - they tackle entire categories of consumer goods in the USA, rigorously testing and ranking competing products across many metrics. |
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If they give your product good marks, you are not allowed to mention it in your marketing (Not sure how they enforce it; maybe they stop reviewing your stuff).
I worked at a company that regularly got top marks from them, and our Marketing folks would have fits, because they couldn't mention it.