Personality is usually hinted at in the symbology, like the logo, slogan, palette, and the eyeglass frames worn by agency leadership. :-) It's easy to use archetypal terms to sum it up. Agency A is the cheerleader. Agency B is the bad boy. Agency C is the fixer. And so on.
Leverage point is where the personality is proven to work well in industry.
Leverage point is where the personality is proven to work well in industry.