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by themodelplumber
1426 days ago
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Personality is usually hinted at in the symbology, like the logo, slogan, palette, and the eyeglass frames worn by agency leadership. :-) It's easy to use archetypal terms to sum it up. Agency A is the cheerleader. Agency B is the bad boy. Agency C is the fixer. And so on. Leverage point is where the personality is proven to work well in industry. |
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