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by O__________O 1430 days ago
Curious, have you tried doing a annual opt-in?

Ask because if you’re really not making money on it, likely good idea and my guess is if you have been running it 12 years, you’ll get a significant percentage of emails that do not opt-in.

You do not even have to be aggressive about it. Just mention it 3x in your regular newsletter with a clear deadline and communicate it’s an annual opt-in. If after the 3rd inline notice, send a 4th and final email explicitly stating to get more emails they need to re-optin.
2 comments
buro9 1430 days ago
> Curious, have you tried doing a annual opt-in?

Haven't done that.

I've simply tried to make unsubcribing be easier than hitting the spam button.

Front and centre, top of the email, single click, untracked (so will 100% work no matter how aggressive your Pi-Hole config).

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Sentino 1430 days ago
Why would he wanna do that?
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O__________O 1430 days ago
Simple answer is to save money, reduce spam reports, get better signal-to-noise ratios in analytics, etc — basically all the same reasons you should be doing opt-in in the first place.

Like all topics, there’s a lot to learn about it, differing opinions, etc — for example, some might say not to send an re-opt-in email to an email that’s recently opened an email, others might say that the open was just automatically triggered.

To learn more, Google to start with might be “re-opt-in campaign”:

https://www.google.com/search?q=%22re-opt-in+campaign%22

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