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by O__________O
1430 days ago
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Simple answer is to save money, reduce spam reports, get better signal-to-noise ratios in analytics, etc — basically all the same reasons you should be doing opt-in in the first place. Like all topics, there’s a lot to learn about it, differing opinions, etc — for example, some might say not to send an re-opt-in email to an email that’s recently opened an email, others might say that the open was just automatically triggered. To learn more, Google to start with might be “re-opt-in campaign”: https://www.google.com/search?q=%22re-opt-in+campaign%22 |
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