[josephpmay]

This is actually a pretty interesting story, from a career perspective:

The CEO of VW North America is on vacation with his family, sees a restored classic Scout, and falls in love with it. He finds out that coincidentally VW now owns the rights to the Scout brand, so he steps down from his post to start a new Scout subsidiary.

[ThePhysicist]

Startup life has ruined me, so I'll never be able to believe such an origin story anymore and always assume it's something that PR/marketing has made up.

[jagger27]

The most believable part of the story is that the exec didn’t know Volkwagen Group had the rights to the name. The company is absolutely gargantuan.

It’s a great move. Of the main VW brands I can’t think of one that I would associate with rugged vehicles. SUVs, sure, but not pickup trucks.

[rasz]

what about kubelwagen and schwimmwagen? too soon? :)

[jagger27]

The VW Type 2 had a few pickup/flatbed models too. :P

[EricE]

Ah, the type 2 - the genesis of the chicken tax:

https://en.wikipedia.org/wiki/Chicken_tax

Which is still screwing up the mini truck market in the US to this day :(

[dylan604]

If I were the grease monkey type that could work on my own car, a Scout is definitely in the realm of classic car that I would love to have as a daily driver.

[jonah]

My dad owned several way back when.

He did a lot of converting them around. One from right hand drive to left, one to propane fuel, and one from an automatic to manual transmission!

They're really simple, crude vehicles. They have terrible handling and ride like a tractor.

But... they look super cool and give off rug and vibes...