[ThePhysicist]

Startup life has ruined me, so I'll never be able to believe such an origin story anymore and always assume it's something that PR/marketing has made up.

[jagger27]

The most believable part of the story is that the exec didn’t know Volkwagen Group had the rights to the name. The company is absolutely gargantuan.

It’s a great move. Of the main VW brands I can’t think of one that I would associate with rugged vehicles. SUVs, sure, but not pickup trucks.

[rasz]

what about kubelwagen and schwimmwagen? too soon? :)

[jagger27]

The VW Type 2 had a few pickup/flatbed models too. :P

[EricE]

Ah, the type 2 - the genesis of the chicken tax:

https://en.wikipedia.org/wiki/Chicken_tax

Which is still screwing up the mini truck market in the US to this day :(