[sjtindell]

To me, using women to sell a product reeks of a bygone era and a certain mentality we’re working to get away from. I think that alone is a perfectly acceptable reason to think a company sucks and not use their product. Voting for behaviors with your dollars is important.

[DocTomoe]

I wonder if it is more dehumanizing to the affected woman to show an attractive woman, or to not show women at all.

I think to be consistent with the 'don't use women for ads' approach, you need to be opposed to use human-based or non-product-related human interest advertisement at all, which includes, but is probably not limited to men [1], children [2], the elderly [3], people of a certain demographic and/or sexual orientation and/or gender identity [4], or national rivalries [5][6] or stereotypes [7] or even the concepts of such. You would also have to have a stern look at the art scene, because sex also sells as sculpture, on canvas, as a particularly suggestive voice or on the screen - it may be part of the work, but it also has an advertising effect.

And what a bleak world would that be.

[1] https://www.youtube.com/watch?v=7C-vYY3SBDE [2] https://www.youtube.com/watch?v=vqgSO8_cRio [3] https://www.youtube.com/watch?v=qG4IaHgqH00 [4] https://www.youtube.com/watch?v=Mw_gHMNs5iE [5] https://www.youtube.com/watch?v=oWvKVE6rLI0 [6] https://www.youtube.com/watch?v=7g72KE8dmjc [7] https://www.youtube.com/watch?v=GMQnPWjK5pE

[samatman]

While this is of course reductive, my counterexample is cosmetics and women's fashion generally, I'm happy to agree where internet services are concerned.