|
|
|
|
|
by janlin1999
1435 days ago
|
|
> obtain opt-in consent from the person or business being reviewed Do you feel the same for public figures who don't want to be covered by the media? If not, why? I do think there are a number of issues with online reviews, but in the absence of other data (which might sometimes be available but might also be hidden by the businesses/institutions themselves), online reviews frequently turn out to be much better than nothing. This can be particularly true for infrequent but meaningful transactions (e.g. large financial cost or affecting one's health). Disclosure: I run a website that hosts reviews. |
|
They already do that. They generally have a PR dept., or work with PR consultants. They pick and choose who they want to be their heralds. Apple is notorious for ghosting publications that don't kiss their butts.
Go to any Web site for a public figure, band, movie, game, corporation, what-have-you, and you'll inevitably see a top-level link, labeled "Press," or "Media."
This is their controlled and vetted material that is designed specifically to be distributed far and wide, and the PR people will use that as the fodder they send out.
Reviews (real ones) are wonderful. There was a brief window of time, when they were trustworthy. Amazon reviews actually gave you accurate information, and my wife used Angie's List to find some outstanding contractors, for work on our house.
Now, the whole industry is in the shitter. I'm so sorry that you have to deal with this.
I can't seem to find real reviews for anything, these days. Even trusted review sites have been corrupted.
The corruption ranges from badley-speld mass junk "fillers," to focused, vile, anti-competitive attacks, or petty, personal attacks, like trolling (I had one jerk from this site that got upset at me, leave a 1-star, insulting, weird review on one of my iOS apps. It was so bad, that I think it got nuked by Apple. I think I'm the only one that can see it), to brought-and-paid-for, completely legal, reviews on well-known publications.
I like to use an example of noise-canceling headphones. The names will be redacted to protect the guilty, and keep them off my ass.
There's one brand that has absolutely miraculous active noise cancelling. Switching on ANC makes me feel as if I've gone deaf. The sound quality is also excellent. I'm not an audiophile, but audiophiles won't use any ANC headphones.
There's nothing else out there, that I have found comes close. I own a bunch of ANC headphones, and can attest to this.
Yet, they seldom come up as a top choice, in many reviews. Instead, another corporation, that has good headphones, but a much less effective ANC, keeps topping certain review sites. If I switch on that brand's ANC, I still hear plenty of background noise, and I don't think the sound quality is as good. I actually fell for one of those "These are the best" reviews on a site that I [used to] trust.
Sadly, I think that we are forced to go back to what we had before there were reviews on product pages, or on sites.
Caveat Emptor.