If I'd hazard a guess, I'd say the OP is referring to Bose. They tend to get shit on by audiophiles for... Reasons? I don't really know why, I'm not an audiophile. I've personally had 3 different Bose noise canceling headphones, 2 over ear and one on ear, and I've been happy with all of them. I still use the in ear ones routinely (QC35, IIRC), usually without the noise canceling on, even. The in ear noise canceling is quite good. Good enough I wouldn't recommend walking down the street with it on - you will be audibly oblivious to your surroundings.
I think Bose has always been an outsider in the audiophile community due to their more innovative and less ‘purist’ approach.
Re: their noise cancelling headphones- I understand that for many years their aviation headsets have been the market leaders in large part due to this feature and this transfers down to their consumer headsets.
Well, I'd rather not, because, then, it would be pretty simple to figure out which other brand I'm not-so-positive about, but it is one of the priciest, and they don't advertise much (and probably also don't butter up reviewers much).