[Shant]

Steve Jobs had a technical partner (Woz). If he didn't, he probably wouldn't have gotten funding (he wouldn't have had anything to necessitate funding).

What this article should have said is that there needs to be a better way to connect creative non-technical visionaries (whose primary skillsets are having an empathic understanding of the customer, product design, and an ability to build passionate followings/movements behind those products) with engineers from the start, rather than having startups/accelerators treat them like an afterthought (ie, post Series A, let's hire a marketing intern to do some A/B testing).

What Jobs proves is not that people like him should always run things, it's that they need to have a better seat at the startup/accelerator table than they currently do. Identifying them and plugging them in earlier in the process would help the startup scene as a whole.

[amorphid]

As a domain expert and non-engineer myself, I've found it incredibly hard to get taken seriously by investors. Recruiting a credible technical co-founder has been tough, too. I agree that there is no well beaten path to capital for some like myself to follow. On the bright side I figured out how to just make my own money, and that's probably a healthier path to follow anyway.

[rphlx]

As a technical founder - it's equally difficult to find a good sales/marketing guy. How are you supposed to interview them? Take four to a bar and compare how many friends they make?

[Shant]

Same things you'd do to find a developer:

1) Ask them what they've done before.

2) Test them. Ask them what they specifically would do for you/your product now. Taken a step further if you have the resources: narrow down a few candidates, pay each a nominal fee to write a marketing plan, upon which you base your final decision.