[amorphid]

As a domain expert and non-engineer myself, I've found it incredibly hard to get taken seriously by investors. Recruiting a credible technical co-founder has been tough, too. I agree that there is no well beaten path to capital for some like myself to follow. On the bright side I figured out how to just make my own money, and that's probably a healthier path to follow anyway.

[rphlx]

As a technical founder - it's equally difficult to find a good sales/marketing guy. How are you supposed to interview them? Take four to a bar and compare how many friends they make?

[Shant]

Same things you'd do to find a developer:

1) Ask them what they've done before.

2) Test them. Ask them what they specifically would do for you/your product now. Taken a step further if you have the resources: narrow down a few candidates, pay each a nominal fee to write a marketing plan, upon which you base your final decision.