[culturestate]

> Do you really think Apple demanded a subscription give-away?

I don’t, but it’s really not the most outlandish idea. It gives every season ticket holder a reason to either buy an Apple TV or, maybe more importantly, start using the Apple TV app on their existing devices.

Imagine you’re an Orlando City fan who’s happy with Hulu and never really cared to open the Apple TV app on your Samsung TV. Now that you’re using Apple TV to watch matches, though, you’ve started to come across some of those other shows you’ve heard people talk about.

Ted Lasso seems pretty cool, maybe you’ll sign up for Apple TV+ and give it a try…

[freck]

But season ticket holders as a group are probably the ones most likely to pay for a season of MLS. Why not let them pay and get exposed to Ted Lasso on their own dime?

[culturestate]

> Why not let them pay and get exposed to Ted Lasso on their own dime?

Because the marginal cost for Apple is near zero, and many consumers are cheap.

“You’re telling me I have to pay $X for MLS, and now you want me to pay $5 more for this Jason Sudeikis show?? Screw that.”