[freck]

But season ticket holders as a group are probably the ones most likely to pay for a season of MLS. Why not let them pay and get exposed to Ted Lasso on their own dime?

[culturestate]

> Why not let them pay and get exposed to Ted Lasso on their own dime?

Because the marginal cost for Apple is near zero, and many consumers are cheap.

“You’re telling me I have to pay $X for MLS, and now you want me to pay $5 more for this Jason Sudeikis show?? Screw that.”