| What it comes down to for me is the marketing. The other manufacturers are very careful in how they market the software, Tesla is not. If you look at Mercedes, for example, their marketing page describing their driver assistance technology[0] (with a very similar feature set to Tesla's) uses the word "assist" more than 30 times and in practically every header. Few people would come away from that marketing thinking that their car is going to drive itself without them paying attention. Tesla, in contrast, advertises their "autopilot" and "full self driving" capabilities. The word "assist" is used exactly once on the Autopilot landing page[1]. The rest of the words and names are carefully chosen to convey a sense of total autonomy. [0] https://www.mercedes-benz.com/en/innovation/autonomous/the-n... [1] https://www.tesla.com/autopilot |
> The person in the driver’s seat is only there for legal reasons. He is not doing anything. The car is driving itself.
[1] https://www.tesla.com/videos/autopilot-self-driving-hardware...