[JackFr]

I know it’s nothing to do with the main thrust of the article, but the author fundamentally misrepresents KYC. Know-your-customer is a facet of anti-money laundering and anti-corruption regulation. It has nothing to do with talking to users.

[myself248]

Perhaps an existing term was co-opted by financial legislation...

[bornfreddy]

Maybe, but not likely. The quoted text fits the common term definition:

> The answer, as any product owner will tell you, is to get close to the customer. To talk to them. To understand them. To feel their pain. The {big short}:

> Deutsche Bank had a program it called KYC (Know Your Customer), which, while it didn't involve anything so radical as actually knowing their customers, did require them to meet their customers, in person, at least once.