[bornfreddy]

Maybe, but not likely. The quoted text fits the common term definition:

> The answer, as any product owner will tell you, is to get close to the customer. To talk to them. To understand them. To feel their pain. The {big short}:

> Deutsche Bank had a program it called KYC (Know Your Customer), which, while it didn't involve anything so radical as actually knowing their customers, did require them to meet their customers, in person, at least once.