Your general question is fair, but your math is wrong which exaggerates the difference.
10 Powerwalls: 140 kWh / $110k = 1.27 Wh/$ 1
40k truck: 98 kWh / $40k = 2.45 Wh/$
72.5k truck: 131 kWh / $72.5k = 1.81 Wh/$
That said, I would speculate the that base model is effectively being subsidized by the marketing team. Saying it "starts at under $40k" sounds a lot better than "starts at under $73k". Ford simply won't produce that model in high quantities and they also know people generally won't be buying the base model anyway.
Apparently 1/5 Lightning's are the $40k pro model for the commercial market. I wouldn't be surprised if Ford is selling at a loss, but it's more likely to get the foot in the door of electrifying work trucks and making sure companies are investing in electric infrastructure so that Ford can replace the other 90% of the companies fleet with electric at a profit.
The 72.5k truck only provides about 90 kwh at 9.6kw
90 / 72.5 = 1.24 Wh/$
Source is a footnote on Sunrun's site: "3When home is properly equipped and home transfer switch disconnects home from the grid. Based on 30kWh use per day using the F-150 Lightning with the extended range battery...." It requires the 80A charger which costs $4k + installation + the electrical upgrades to send 80A to wherever your charger is located.
>I have no idea how Ford is getting batteries for so much cheaper for the 40k truck.
Because F150 is the number one vehicle sold in US, and Lightning is the platform that is aiming to replace it in the future. Ford probably has long term supply contracts with battery manufacturers.
They aren’t, yet. There is enough demand that Ford does not need to produce these smaller pack cars for a few years at least. Much like Tesla, they announce the cheaper (shorter range) config, but enough demand exists they never need to actually build it.
The larger pack gets you a much larger towing capacity, in exchange for less cargo capacity (weight, not volume). You don't get much cargo either way, so for the commercial market trailers seem like something you have to have, and the extended range battery is thus required.
Yep. And here in Canada my understanding is the $40k (US) variant won't even be sold to consumers. Fleet vehicle only.
This is an ongoing switcheroo with EV manufacturers unfortunately. Targeting the high margin luxury segment only. They announce lower trims with cheaper prices only so that they can bait consumers but also get in good with various government subsidies.
Likely it all has to do with battery supplies. There's just not enough of them.
Many fleet purchasers are very much interested in the short range model. It's being targeted at businesses, not end consumers. Local businesses like landscapers don't need a ton of range. I believe Ford's long term strategy is to make up for the small margin with high volume on this model.
Yes that is a good long term strategy, but short to medium term, there are not enough batteries, and batteries are not cheap enough. It's aspirationally priced (which is OK because there is so much demand for the expensive models too right now).
10 Powerwalls: 140 kWh / $110k = 1.27 Wh/$ 1
40k truck: 98 kWh / $40k = 2.45 Wh/$
72.5k truck: 131 kWh / $72.5k = 1.81 Wh/$
That said, I would speculate the that base model is effectively being subsidized by the marketing team. Saying it "starts at under $40k" sounds a lot better than "starts at under $73k". Ford simply won't produce that model in high quantities and they also know people generally won't be buying the base model anyway.