Also, it would be nice to have a better description of what Snapier does exactly. 'A simple way to automatically sync data between Skype and Facebook'? What kind of data would I want to sync between those two services? I read your blog and if I understand correctly, Snapier would be something that get's my credentials for a bunch of API's and then interconnects them, so that I don't have to roll out a script to do it. If my understanding is correct, then this is not very well reflected in your landing page.
You do understand correctly, and we think this is a big challenge for us. We are trying to stay away from "technical" terms (save for the API nod in the name) but stay light on the marketing speak. I could go on and on about our plans here... but, to cut it short, you are absolutely right, it isn't reflected correctly on the landing page.