[bryanh]

You do understand correctly, and we think this is a big challenge for us. We are trying to stay away from "technical" terms (save for the API nod in the name) but stay light on the marketing speak. I could go on and on about our plans here... but, to cut it short, you are absolutely right, it isn't reflected correctly on the landing page.

[ThaddeusQuay2]

So, Snapier is like IF THIS THEN THAT but without the IF?

http://ifttt.com

[bryanh]

Very similar, ifttt.com is definitely an inspiration (as is Yahoo! Pipes). However, we have a very different and more promising direction (we think!).