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by spchampion2 1488 days ago
My late grandmother loved Sees candies, and I frequently gave her a box for Christmas every year. Personally I always thought they were expensive and not as good as some of the artisanal chocolate you can find these days; like a product for older generations with older tastes.

And then I discovered their lollipops and little pops - both chocolate and butterscotch. They're uniquely good as hard candies, and I've never had anything quite like them anywhere else. Now I'm also a Sees candy customer.

4 comments

> uniquely good

It feels like so many companies nowadays have forgotten about this and long term branding.

Everybody claims to want to be good, but (to crib from the Sees example in the article) isn't dedicated to being good at the expense of short term revenue and profits.

> like a product for older generations with older tastes

Their product is very consistent, as well as the branding. There are very few brands that have been so consistent for so long, See's has always kept things relatively simple, clean, and consistent. It is easy to believe their commitment to quality.

The days of going to the butcher shop, the bread shop, having the dairy deliver, are basically over. See's somehow survived supermarkets and mass production. Seems that the See's family had the perfect candy shop model from the start.

Their storefront feels dated and retro — probably why it feels something for older tastes. But their lollipops are amazing. I go there just for them. Just today, I bought a box of chocolate-caramel.
Their butterscotch lollipops are so good.