[annoyingnoob]

> like a product for older generations with older tastes

Their product is very consistent, as well as the branding. There are very few brands that have been so consistent for so long, See's has always kept things relatively simple, clean, and consistent. It is easy to believe their commitment to quality.

The days of going to the butcher shop, the bread shop, having the dairy deliver, are basically over. See's somehow survived supermarkets and mass production. Seems that the See's family had the perfect candy shop model from the start.