[mandeepj]

> I know a multimillion £ business that probably gained hundreds of thousands in productivity by simply introducing shared mailbox.

Good if someone can pull it off. But, I believe that company might have sold that feature as an add-on to their existing customers. Otherwise, you know “Sales” are the hard part

[eru]

I think the advice here is not so much to sell a solution to these businesses, but to start a business in that sector and run it more efficiently---thanks to tech magic---than the competition.

[mandeepj]

> but to start a business in that sector

That's what I also meant. Even if you start a business, the features that your product would have, will be sold as a "solution" - in layman's terms.