[eru]

I think the advice here is not so much to sell a solution to these businesses, but to start a business in that sector and run it more efficiently---thanks to tech magic---than the competition.

[mandeepj]

> but to start a business in that sector

That's what I also meant. Even if you start a business, the features that your product would have, will be sold as a "solution" - in layman's terms.