[enos_feedler]

This is one of the reasons I believe that Apple will feature Airbnb as a launch partner for whatever kind of AR/VR device they might end up launching. Could easily see the user story of "know exactly what you are renting" on stage when they launch the product. Remember, Airbnb built their business on high quality image capture. The famous story of doing things that don't scale where they hopped from host to host capturing beautiful photos of their spaces. VR is the next leg and a meaningful use case. Imagine if every host could capture their own space by waiving their phone around their space? Big idea here.

[airstrike]

I find it hard to believe that Apple would associate themselves so closely with another company and put them on the stage, but I could be wrong

They could present the same story but keep it generic to get the same value without towing airbnb along

[enos_feedler]

Apple does this all the time. Here is a link to the Apple Watch hardware launch which shows off use cases made by developers (Twitter, American Airlines, City Mapper, BMW, Nike):

https://youtu.be/bdyVH5LqneU?t=2043

I would actually be very concerned if Apple launched the device (still an if for me) and didn't have 5+ 3rd party partners to show off the capabilities.

These companies weren't on stage, but they have brought many partners on stage for various reasons (Verizon CEO for mmWave in the phones, I believe Epic games, and a few other games-related partners as well).