[airstrike]

I find it hard to believe that Apple would associate themselves so closely with another company and put them on the stage, but I could be wrong

They could present the same story but keep it generic to get the same value without towing airbnb along

[enos_feedler]

Apple does this all the time. Here is a link to the Apple Watch hardware launch which shows off use cases made by developers (Twitter, American Airlines, City Mapper, BMW, Nike):

https://youtu.be/bdyVH5LqneU?t=2043

I would actually be very concerned if Apple launched the device (still an if for me) and didn't have 5+ 3rd party partners to show off the capabilities.

These companies weren't on stage, but they have brought many partners on stage for various reasons (Verizon CEO for mmWave in the phones, I believe Epic games, and a few other games-related partners as well).