[madmax108]

No offence to the author, but to give a song that was part of Coke Studio Pakistan the credit of uniting India and Pakistan is quite silly. Coke Studio is almost exclusively listened to only by the urban-ites in India, and Coke Studio Pakistan has even smaller listening audience in India [1]. A quick check of Youtube to see the current trending songs shows a lot of national and regional music, but no mention of this song anywhere in the Top 100 trending songs[2]. Mark this as just a publicity piece.

[1]: Yes, there's a Coke Studio India as well, and an eternal raging debate about which version of Coke Studio is better. I gotta admit though, the Pakistan version has a lot more memorable tunes. :D [2]: https://www.youtube.com/watch?v=ffaqVXuWO9o&list=PL4fGSI1pDJ...

[lagolinguini]

It's also important to understand that less than half of India speaks hindi/urdu as a native language, and less than a 10th of the country speaks/understands punjabi (which this song is in).

[Proudmuslim]

> I gotta admit though, the Pakistan version has a lot more memorable tunes

This one's a personal favorite of mine: https://www.youtube.com/watch?v=SUqRXjCM8Gg

[rossdavidh]

Well it does have 100M+ views, so somebody is watching it.

[paxys]

Indian/Pakistani music videos routinely have several hundred million or a billion+ views. Many of the largest YouTube channels are Indian record labels. So yes, people are listening to them, but using that to create some larger narrative of "unity" or whatever else is weird.

[noneeeed]

True, but in the context of the populations of India and Pakistan (about 1.38 billion and 220 million respectively), 100m views is not that many.

Although I assume people are listening to it through other means too?

[lagolinguini]

It's also important to understand that less than half of India speaks hindi/urdu as a native language, and less than a 10th of the country speaks/understands punjabi (which this song is in). There are more speakers of Punjabi in Pakistan than there are in India.