[noneeeed]

True, but in the context of the populations of India and Pakistan (about 1.38 billion and 220 million respectively), 100m views is not that many.

Although I assume people are listening to it through other means too?

[lagolinguini]

It's also important to understand that less than half of India speaks hindi/urdu as a native language, and less than a 10th of the country speaks/understands punjabi (which this song is in). There are more speakers of Punjabi in Pakistan than there are in India.