[e3bc54b2]

While zerodha is on the good side of the spectrum, I have to call out couple of claims from this post.

No marketing is a half-truth at best. Their app often sends notifications about blog posts and upcoming trades (IPOs etc that user did not initiate). So much so that I had to disable notifications for the app.

No ads claim is similarly bull. There are ads for various (startups?) firms who supposedly augment zerodha's product right on the console (where various reports are shown).

I'd reiterate, compared to various abominations out there, zerodha is better. But to claim they don't do marketing or advertising is not really true.

[rounakdatta]

Your idea about marketing might not be entirely correct. Sending out notifications on important announcements (could be regulation-related changes, acknowledging an outage, confirming that a trade was successful) is indeed for keeping the user better informed. Sometimes Kite also gives out notifications for new Finshots blogs - which again deeplinks to a web URL, not the app.

The "ads" you are talking of aren't really ads. They are partner startups who solve specific problems around the same financial domain. Like Sensibull, Quicko and all. I believe it's a nudge to the user to check out some of their partners (and often their invested-into startups) who happen to share similar philosophy with Zerodha.

[JonChesterfield]

That sounds exactly like an ad. What's the distinction?