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by rounakdatta
1508 days ago
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Your idea about marketing might not be entirely correct. Sending out notifications on important announcements (could be regulation-related changes, acknowledging an outage, confirming that a trade was successful) is indeed for keeping the user better informed. Sometimes Kite also gives out notifications for new Finshots blogs - which again deeplinks to a web URL, not the app. The "ads" you are talking of aren't really ads. They are partner startups who solve specific problems around the same financial domain. Like Sensibull, Quicko and all. I believe it's a nudge to the user to check out some of their partners (and often their invested-into startups) who happen to share similar philosophy with Zerodha. |
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