[zakk]

Why does every company need to try to take over the world?

They make toy bricks, they actually make the freaking best toy bricks ever… Just stick to that!

I know I might be exceedingly idealistic, and as soon as MBAs and consultants take over a company things need to change, but have strong feelings towards LEGO and I am fine being idealistic here!

[capableweb]

When do you suggest companies to stop "innovating" to find new excellent products they can offer?

If Lego was to just continue doing what they initially did, they would still be doing houses and furniture as it was a carpentry shop initially.

If they would stop after their first "hit product" (The Lego plastic bricks), then we probably wouldn't have either Legoland nor Lego Tecnic, as just two examples. Some Lego video games have been excellent as well, and I wouldn't want to miss out on more in the future.

If they were to stop developing new ideas now, who knows what we're missing out on from the future?

As many companies have proven before, it's not impossible to remain competitive in their current market (plastic bricks), and still be able to create new cool stuff.

So I hope you're wrong, mostly for my own sake, because I still love the Lego bricks, and hope they remain the same, while I also look forward to what they can bring out in the future.

[makeitdouble]

> they actually make the freaking best toy bricks ever

I’d disagree.

They used to, but currently the best toy brick would be chinese makers’ technic blocks (which might be 10% weaker than Lego bricks, but cost a third of the price and are available in bulk), coupled with an alternative controller like Sbrick or Buwizz or a few others that entered the market.

For simpler, more “classic” sets, the buckets are still good value to buy in physical retail stores, but otherwise frustrating to use compared to single or two/three color sets.

[imglorp]

They can all smell all the cash left on the table from secondary revenue streams. Not saying they're doing this but potentially they could do: (1) the toy, (2) the app and cloud subscription for it, (3) spying, tracking and selling the user data, (4) ongoing subscription to automatically buy more of (1).

Some companies are going for all four! Eg https://www.usa.philips.com/c-e/pe/sonicare-subscription/hom...

[amelius]

World would be a better place if companies didn't turn into profit machines but instead tried to make affordable products for everyone. And perhaps open up their expertise for other companies.