[capableweb]

When do you suggest companies to stop "innovating" to find new excellent products they can offer?

If Lego was to just continue doing what they initially did, they would still be doing houses and furniture as it was a carpentry shop initially.

If they would stop after their first "hit product" (The Lego plastic bricks), then we probably wouldn't have either Legoland nor Lego Tecnic, as just two examples. Some Lego video games have been excellent as well, and I wouldn't want to miss out on more in the future.

If they were to stop developing new ideas now, who knows what we're missing out on from the future?

As many companies have proven before, it's not impossible to remain competitive in their current market (plastic bricks), and still be able to create new cool stuff.

So I hope you're wrong, mostly for my own sake, because I still love the Lego bricks, and hope they remain the same, while I also look forward to what they can bring out in the future.