[fuball63]

The conventional wisdom here is that ideas are sellable because they are uniquely executed in a way that is both practical, cost effective, and solves a real problem.

Or, conversely, most great ideas seem great on the surface, but in reality, cannot be done in a way that makes business sense. Ive seen this a lot where great development practices to produce better code never seem to catch on due to business pressure, for example.

Taking at face value that you have a great idea, then your execution of the idea is the unique aspect that will prevent others from "stealing" it.

Or, from the other perspective, if the idea is so good and easy to execute that it can be "stolen", why doesnt it already exist?

[mattwilsonn888]

> Or, from the other perspective, if the idea is so good and easy to execute that it can be "stolen", why doesnt it already exist?

Not all businesses can be built from code alone, if mine could I wouldn't be asking this question. It's surely not impossible for me to build this from scratch, but the nature of it makes it an obvious second choice to hopping on board existing infrastructure. More of a regulatory issue than a talent issue.

[fuball63]

Makes sense. Maybe if you ask yourself why those with the existing infrastructure dont already have a version of your idea implemented, it can help you identify the important parts of your pitch.

[mattwilsonn888]

Yeah I appreciate that and will certainly add that reasoning in.