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by anm89 1514 days ago
> You can buy that from the store and immediately sell it on the secondary market for $30,000+

This obviously can't be the full story. I'm fairly confident you didn't just discover an infinite money glitch. Whereas if it is what you are describing it that's exactly what it would be.

2 comments

The issue is supply. It's limited. And of those you can't just walk into a store and buy one. You have to be a valued customer. This typically means buying things that aren't watches that have much higher profit margins (since most ADs are jewelers). Or just being a celebrity or high net worth individual.

Compare the Rolex Cosmograph Daytona new for $14,550 MSRP [1] and used (but unworn) for $42,875 [2].

[1]: https://www.rolex.com/en-us/watches/cosmograph-daytona/m1165...

[2]: https://davidsw.com/shop/watch/rolex/rolex-116500ln-cosmogra...

The problem is that a dealer won’t actually sell you a Rolex unless you’re a repeat customer or you spend an absurd amount on other random jewelry. If you just walk into a Rolex dealership and ask to buy a Submariner, you’ll be put on a list (and you’ll never get a call). If you walk in and spend $100,000 on a diamond bracelet with a large markup and also ask for a Submariner, you might get put somewhat higher on the list. The dealers know the secondary market prices and most will make sure _they_ are getting more or less the same markup even if Rolex won’t let them outright sell at the secondary market prices.