[gorbypark]

The problem is that a dealer won’t actually sell you a Rolex unless you’re a repeat customer or you spend an absurd amount on other random jewelry. If you just walk into a Rolex dealership and ask to buy a Submariner, you’ll be put on a list (and you’ll never get a call). If you walk in and spend $100,000 on a diamond bracelet with a large markup and also ask for a Submariner, you might get put somewhat higher on the list. The dealers know the secondary market prices and most will make sure _they_ are getting more or less the same markup even if Rolex won’t let them outright sell at the secondary market prices.