Yes. If you capture real buyer intent in certain categories (including fashion) you can put a lot of obstacles in front of them and not disrupt the sale.
These might be up-sell or cart expansion opportunities. When a purchase is complete the user is likely to bounce.
Yeah, I don't recall that we ever looked at this while I was with UA, so I haven't seen the failure modes firsthand and wanted to check my surmise. Thanks!
Go searching for a shirt, find one, click "buy" and you're done.
But if you click "add to cart" and you're presented with similar items, related suggestions, etc. Then maybe you shop around more, add a half dozen items to your cart as you go.
On the other hand maybe you add it to your cart, look around a bit more, but have time to rethink the purchase and bail before completion.
I'd guess some research has been done to shed light on the behavioral patterns, but they're also going to be highly specific to different product segments. If you're shopping for 2 or 3 new shirts you might be easily be persuaded into a 4th. But if it's cell phones then you're done after the first one, and you already know if you want a case or not so accessory upsells above & beyond the buyer's original intentions are probably more limited.
These might be up-sell or cart expansion opportunities. When a purchase is complete the user is likely to bounce.