[flappyeagle]

Yes. If you capture real buyer intent in certain categories (including fashion) you can put a lot of obstacles in front of them and not disrupt the sale.

These might be up-sell or cart expansion opportunities. When a purchase is complete the user is likely to bounce.

[throwanem]

Yeah, I don't recall that we ever looked at this while I was with UA, so I haven't seen the failure modes firsthand and wanted to check my surmise. Thanks!