[lavoiems]

> If that's the goal, why not simply found another social media company built around those values?

Twitter is one of the few social networks that actually has a network. A lot of social media failed because the cold start problem is a very hard problem to solve at this point in the game. Elon probably knows it and I would bet that this is why he is looking to buy an established social network rather than creating a new one.

[wwweston]

It's a hard problem if you don't have the clout to get attention and/or if there's no particular demand for whatever distinction your platform offers.

Musk has market-moving clout and a cult of personality, so the remaining question would be if he has a compelling insight into distinguished features.

If he doesn't, he won't make Twitter better. If he does, he could make a greenfield platform a success.

[redisman]

Google failed at it multiple times. Trumps network seems to have failed