[wwweston]

It's a hard problem if you don't have the clout to get attention and/or if there's no particular demand for whatever distinction your platform offers.

Musk has market-moving clout and a cult of personality, so the remaining question would be if he has a compelling insight into distinguished features.

If he doesn't, he won't make Twitter better. If he does, he could make a greenfield platform a success.

[redisman]

Google failed at it multiple times. Trumps network seems to have failed