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This thread is an interesting perspective on social media "censorship" that you don't hear often. Of course everyone working at a social media company has an ideological bias, and that can come out in the product. But consider also that the latest censorship controversy creates negative PR, makes people leave the platform, attracts regulatory attention, and ultimately, hurts the company's profits. Content moderators are at least as worried about that as they are about making sure their ideological opponents aren't given a voice. Social media companies are in the unenviable position of playing referee in the culture war, and like referees in any sport, they're going to constantly be criticized for doing it, right or wrong. These companies are global and universal, and there's no way they can satisfy all parties. Sometimes, the values of left and right, or Iran and the US, or Israel and Palestine, are just irreconcilable. You're better off just trying to avoid as much trouble as possible, and avoiding negative media attention. Reddit is probably the most ham-fisted example of this approach. Their content moderation is pretty hands off, but as soon as any subreddit attracts negative attention, it's quarantined or banned, no matter if the controversy is justified or not. When Russia invaded Ukraine and Russia Is Bad Now, they just straight up banned /r/russia and any link to an .ru domain! That does nothing to address the conflict, but it does keep those NYT opinion pieces from showcasing Problematic Russian Bot Behavior on Reddit. I'll note that I don't think this model fully explains moderation policies at Twitter or other social media sites. I genuinely believe moderation leans left due to an ideological monoculture (I've seen it first hand). But it's important to recognize the difficult situation social media sites are in. |
When Trump was booted from social media, it was censorship. We tend to overlook this, because Twitter & FB agreed on it; but another perspective is possible, that Trump should be able to speak freely as the leader of the country supported by half its population (no less than 40%, anyway). Trump should be able to make statements that aren't censored because, when he makes them as President, they are inherently newsworthy & worthy of circulation.
But to take this even further, this isn't simply about one guy's Twitter takes; it's much larger than that. Because under Trump we were starting to see the emergence of something that is probably inevitable: the full hybridization of popular culture, technology, and media, in the form of a perpetually on engine of user engagement. This is probably the model of the future, and Twitter is uniquely positioned to not just bring it to the people (as it was under Trump), but to monetize it (which they didn't do, really).
What are the upsides of this? A more engaged voter population. A move of politics back towards the center of cultural life, where it should be. A closer integration of politics, culture and ecommerce. And, if done in a principled way, an end to the perception that people can be suppressed for saying the wrong thing (see: Trump).
That's the value that Musk could unlock. That's what could conceivably make Twitter as important as FB, and even more central to American life. That, combined with some aggressive product delivery, and a shakeup away from the product doldrums, could be transformative for Twitter. If Musk gets his way, that's the change he could make.