[pitdesi]

I too am curious and am no better at finding this logo online than you are, apparently ;)

In case anyone is interested though, here are other logos that Paul Rand has designed: http://www.paul-rand.com/site/identity/

Amazing how many iconic logos are on that page.

Jobs paid Rand $100k for the NeXT brand identity, and Rand created a 100 page brochure detailing the brand.

Jobs on working with Rand: “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

[dockd]

There's an entire book devoted to how he came up with the NeXT logo; you get to watch the design evolve. The book was probably published by NeXT itself; good luck finding one. I somewhat regret not "borrowing" the copy I saw lying around a computer lab at school.

[sandGorgon]

Is it this book : http://www.modernism101.com/rand_next.php THE SIGN OF THE NEXT GENERATION OF COMPUTERS FOR EDUCATION

There is an interesting comment posted about this topic by someone whose father worked as a technical writer on NeXT http://www.nextcomputers.org/forums/viewtopic.php?t=1590

Paul Rand was hired to design the logo for 50k, with the following rules: he would ask some questions concerning the mission of NEXT, and then he would leave. There will be no updates, no revisions, no meetings. he will return with a logo and if it is accepted, another 50k would be paid to him.

Mr. Rand returned with this small brochure (not the 100+ page document that is written about all over the net.. i think people got the 100 from the price of the logo design). This NEXT logo brochure really brings you into the mind of a great designer. Steve Jobs was so overtaken by this proposal, that he asked Mr. Rand if he could make copies... to use as marketing material to potential investors.

[zem]

fascinating. this sort of "take it or leave it because i know better than you do what you really want" attitude is very reminiscent of apple's. it's nice to know that jobs could deal with people who saw things the same way he did.

[anoother]

It's online here:

http://www.paul-rand.com/assets/gallery/identity/presentatio...

Replace square brackets with desired number.

[falling]

Can't link to it, but pictures of the NeXT identity book are in that page.

[adestefan]

That explains why the NeXT and OS/2 logos look so much alike. I've always wondered why that was the case.

[donedam]

The Kaiser-Frazer Service Station logo on the Paul Rand site (in minimized form) looks eerily like the ipod!

[nerfhammer]

I wonder why he designed the logo of a tiny catering company in Connecticut