[sandGorgon]

Is it this book : http://www.modernism101.com/rand_next.php THE SIGN OF THE NEXT GENERATION OF COMPUTERS FOR EDUCATION

There is an interesting comment posted about this topic by someone whose father worked as a technical writer on NeXT http://www.nextcomputers.org/forums/viewtopic.php?t=1590

Paul Rand was hired to design the logo for 50k, with the following rules: he would ask some questions concerning the mission of NEXT, and then he would leave. There will be no updates, no revisions, no meetings. he will return with a logo and if it is accepted, another 50k would be paid to him.

Mr. Rand returned with this small brochure (not the 100+ page document that is written about all over the net.. i think people got the 100 from the price of the logo design). This NEXT logo brochure really brings you into the mind of a great designer. Steve Jobs was so overtaken by this proposal, that he asked Mr. Rand if he could make copies... to use as marketing material to potential investors.

[zem]

fascinating. this sort of "take it or leave it because i know better than you do what you really want" attitude is very reminiscent of apple's. it's nice to know that jobs could deal with people who saw things the same way he did.