At least how I learned about it was the fast turnaround from design to store to capitalize on a trend.
Instead of it taking 6-9 months from initial design to manufacture to store placement, you could design quickly, outsource to global manufacturers and have new designs in store in 2-3 months.
Not sure how that’s more wasteful than traditional clothing. It all depends on often you buy new clothes?
It’s especially targeting brands like Primark which are incredibly cheap and poor quality. Clothes costs a few euros and are intended to be worn only a few times.
The inherent properties of the clothing itself are designed for how they are marketed. It has everything to do with fast fashion. It's vertically-integrated planned obsolesence.
At least how I learned about it was the fast turnaround from design to store to capitalize on a trend.
Instead of it taking 6-9 months from initial design to manufacture to store placement, you could design quickly, outsource to global manufacturers and have new designs in store in 2-3 months.
Not sure how that’s more wasteful than traditional clothing. It all depends on often you buy new clothes?