[refurb]

Yes it’s somewhat odd.

At least how I learned about it was the fast turnaround from design to store to capitalize on a trend.

Instead of it taking 6-9 months from initial design to manufacture to store placement, you could design quickly, outsource to global manufacturers and have new designs in store in 2-3 months.

Not sure how that’s more wasteful than traditional clothing. It all depends on often you buy new clothes?

[maigret]

It’s especially targeting brands like Primark which are incredibly cheap and poor quality. Clothes costs a few euros and are intended to be worn only a few times.