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by atldev
5368 days ago
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I'm not sure the author of the article is familiar enough with Arrested Development to draw the analogy. Most agree that AD's problem was marketing, not product. If you're familiar with the series, you know the story wasn't overtold. If anything, it was left hanging. We didn't know about the show when it aired. Like many others, we caught up on Netflix much later, loved it, and were surprised they killed it off so early. Be careful not to assume a product problem when you're actually suffering from a marketing problem. Fun fact that the author should have included: AD actually makes fun of "jumping the shark", using Henry Winkler's character no less. |
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But it wasn't just 'marketing'. They'd touched a massive audience. Many just didn't 'get it'. The show wasn't meant to have universal appeal. Certainly not the generic sitcom audience. Especially not on a large network.
This brings up a vital question lots of companies often have to face. What happens when growth declines, but you still have a powerful following?
Stir up a little controversy. (2.5 men) Re-brand for expansion. (syfy, cougar town), Give up on the current business model, perhaps try a new one & cut down costs. (dvd sales, movie -- arrested dev. as an example) etc.