[vga15]

Agree that it wasn't the product. The product had a very vocal, loyal following.

But it wasn't just 'marketing'. They'd touched a massive audience. Many just didn't 'get it'. The show wasn't meant to have universal appeal. Certainly not the generic sitcom audience. Especially not on a large network.

This brings up a vital question lots of companies often have to face. What happens when growth declines, but you still have a powerful following?

Stir up a little controversy. (2.5 men) Re-brand for expansion. (syfy, cougar town), Give up on the current business model, perhaps try a new one & cut down costs. (dvd sales, movie -- arrested dev. as an example) etc.