Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.
Maybe if you keep one for 50 years it would be a good investment. It's not a limited release and swatch has said they're not going to artificially limit supply like other well known manufacturers do.
I’ve got a 20 year old Swatch Irony chrono that has given up. I’m buying one of these, but given my (anecdotal) experience, I’d be shocked if it lasts longer than 10 years.
The best way to use these as an investment is to flip them immediately, when they're still going for a substantial premium. These are non-limited models, and the supply is eventually going to catch up to the demand. Swatch has a lot of available production capacity, and it's a no-brainer for them to use it on this model for as long as it continues to sell (as Swatches, generally, are not otherwise jumping off the shelves like this one is).
The current aftermarket price of the Moonswatch is as high as it's ever going to be.