Maybe if you keep one for 50 years it would be a good investment. It's not a limited release and swatch has said they're not going to artificially limit supply like other well known manufacturers do.
I’ve got a 20 year old Swatch Irony chrono that has given up. I’m buying one of these, but given my (anecdotal) experience, I’d be shocked if it lasts longer than 10 years.