| Electrolux are a horrible company. They seem to have borged a whole load of other brands, which all have now descended to Electrolux's abysmal standards. - They don't support their own products; the warranty is served by a third-party - Their products are built to a price-point, and fail just after the warranty is up - Spare parts are expensive - They apparently have neither an email address or phone number The water heater in my AEG dishwasher failed three times in six months. Each time I had to wait a month for the repair man to arrive, declare that my water-heater had failed, and come back two weeks later to fit the part. I don't understand why market forces haven't bankrupted them. |
I think the short answer is that companies spend many hundreds of billions each year manipulating the market. Instead of going to all the hard work of building a trusted brand, you can just buy one people have a vague familiarity with, spend a bunch on marketing, and ship cheap garbage until the brand value has been reduced to zero.