[ChrisArchitect]

Why does DigitalOcean want to build their selection of content out? It's kind of weird. They don't need to become some big dev article repository/media engine. Other than to consistently push devs consuming the content towards their services (good as they may be). Happy for Chris and the team to get something (substantial?) back for their efforts and maybe free up their time, but having these openweb resources just be sucked up constantly by 'media conglomerate' strategies isn't the best feeling vs independent/somewhat isolated resources.

[yurishimo]

It's a shortcut for content marketing. I would expect a large number of articles over the next few months about launching projects on DO infra. Not a terrible way to get more eyeballs on your product, but if they push things too hard, eventually the site could lose some of it's appeal as a "neutral" source.

Historically, CSS-Tricks has raked in a TON of money from affiliate sales to entry level hosting providers (MediaTemple sticks out in my mind). Imagine all of those affiliate sales now going to Digital Ocean instead. There's potential for a massive ROI if DO can responsibly manage the site and funnel over the next decade.

[alx__]

More content allows you to increase your rankings in search results. Especially if you become an "authority" for a topic. More views to content pages gets you a chance to promote your products better than search results alone.

[conductr]

> Why does DigitalOcean want to build their selection of content out?

> Other than to consistently push devs consuming the content towards their services

Because CAC are high and LTV can always be higher